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Zenith to handle pan-European media for John Frieda

19 Dec 2002 | by Jennifer Whitehead,

LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning...the European media spend in 2003. John Frieda mainly uses television and print at the moment, but is looking at other media options. Zenith Optimedia had been appointed to the £1m John Frieda television work in March last year, while Brian Clark Media retained the print work. Now, Zenith Optimedia will look after ...

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

. The DM appointment follows the decision in October to pool Gillette's global media account into MindShare ...

THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

17 Dec 2002

In October, Gillette consolidated its £400 million global media planning and buying account ... executive, Steve Allen, pipped Media Planning Group to scoop the £120 million UK media planning business ... PACKARD The global technology group handed its consolidated £170 million creative and media accounts ...

HOTLINE: Wyeth pharmacuetical company narrows shortlist

13 Dec 2002

narrowed the shortlist for its media account to Optimedia and BBJ. Mediaedge:cia has been knocked out. A

Ad recession forces Martin Smith's shop to shut after a year

13 Dec 2002 | by JOHN TYLEE

creative work and media buying to TV programme making and PR. ...

Profero beats three to land AstraZeneca global product task

13 Dec 2002

, with all work being originated out of the UK. Profero will work alongside the US digital media agency ...

Optimedia moves chunk of outdoor spend to Meridian

13 Dec 2002 | by IAN DARBY

's sister specialist, Outdoor Connection. Walker Media also moved spend from clients including Five ... for the Nestle and Walker Media briefs and Nicole Guerretta handled the Unilever, Hyundai and Optimedia business ...

INTERNATIONAL: Coke hires comms director for Brazil

13 Dec 2002 | by MARCELO CAJUEIRO

Simbalista, a former broadcast journalist, takes on the job this month, following a trip to Coca-Cola's global headquarters in Atlanta, Georgia. The position has been vacant since the departure of Marilene Lopes earlier this year. Simbalista formerly worked for local media giant Organizacoes Globo. He ...

BRANDING: Clinomyn set to launch Advanced oral care range

12 Dec 2002

. Gives stains the brush-off'. Media planning and buying is by Media Insight. Clinomyn is owned by E C ...

Colgate-Palmolive in row over £5m ITV adspend

11 Dec 2002 | by Poppy Brech,

The row is understood to centre around price, with the advertiser believed to be challenging ITV over why its airtime is charged at a premium compared with other channels. Colgate-Palmolive spent £5.8m on ITV between November 2001 and October 2002 according to Nielsen Media Research. The stand ...

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