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MindShare wins $700m Unilever media

Anglo-Dutch consumer products giant Unilever has consolidated its 700m US media planning...US media planning and broadcast-television buying into WPP-owned MindShare in New York after a ... the job. Initiative Media Worldwide, owned by The Interpublic Group of Companies, previously handled buying and was one of those pitching for the consolidated Unilever business, along with Optimum Media ...

CAMPAIGNS: Product Launch - Bioform bra launch wins big support

, gave presentations to the media and were available for interviews and photographs. The bra was due ... to the Sunday Times and Daily Mail. This sparked more interest in the national and regional media ... and television crews. Measurement and Evaluation Cutting Edge conducted formal media evaluation ...

ITC relaxes rules on joint airtime sales

licensees, advertisers, and media buyers by January. The move means that TV stations can open talks ... Communications and Granada Media establishing joint selling arrangements. The ITC said the changes have been ...

ITC relaxes rules on joint airtime sales

licensees, advertisers, and media buyers by January. The move means that TV stations can open talks ... Communications and Granada Media establishing joint selling arrangements. The ITC said the changes have been ...

Advertising helps Q3 profits jump at Reckitt Benckiser

. The company said it had increased its media spend to 10% of revenue from just 6%, but a spokesman said, “It ...

Rankin sells Eclipse to pursue his career as director at Blink

in interactive and multi-media knowledge,' Saligari added. ...

Briefs

venture with Hollinger Digital New Media, despite losing pounds 1.9m on the venture between April...Boots has said it plans to continue investing in Handbag.com, its women s internet portal joint venture with Hollinger Digital New Media, despite losing pounds 1.9m on the venture between April and September this year. The site currently attracts 310,000 visitors each month. ...

MEDIA BRIEFS: Dolphin Media Group fashions Maya

Maya, a new quarterly fashion magazine aimed at second and third generation Asians living in the UK, is to be launched next week. Publisher Dolphin Media Group said Maya will be minimalist and design-led. With a cover price of pounds 3.10, the glossy will include articles on clothes, celebrities ...

Radiator PR to add style to women's wear at Nike

footwear and watches. It will now be promoting the new range to health and fitness media, as well ...

Kobayashi calls up shops for European expansion initiative

Kobayashi Pharmaceutical, the Japanese health and beauty giant, is holding a multimillion-pound, pan-European creative and media pitch as it prepares to launch itself on to the global stage. A number of undisclosed networks have been invited to pitch for the business. It is understood ...

 

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