Advertising helps Q3 profits jump at Reckitt Benckiser
16 Nov 2000
. The company said it had increased its media spend to 10% of revenue from just 6%, but a spokesman said, “It ...
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Anglo-Dutch consumer products giant Unilever has consolidated its 700m US media planning...US media planning and broadcast-television buying into WPP-owned MindShare in New York after a ... the job. Initiative Media Worldwide, owned by The Interpublic Group of Companies, previously handled buying and was one of those pitching for the consolidated Unilever business, along with Optimum Media ...
. The company said it had increased its media spend to 10% of revenue from just 6%, but a spokesman said, “It ...
-timers, lost 1.9m on handbag.com, the women’s internet portal joint venture with Hollinger Digital New Media ... it would continue to invest in the site, along with an 18m deal with Granada Media to run a digital TV ...