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MEDIA CHOICE: REAL HEALTH & BEAUTY

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

I have to confess that despite having worked in the advertising industry for the past 13 years, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronising.

NEW MEDIA: Lever builds net links

19 Dec 1998 | by IAN DARBY

America Online to advertise its products to subscribers. Separate from this, its most extensive new-media ...

STOP PRESS

19 Dec 1998 | by NEILL DENNY

Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...

MEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press

18 Dec 1998 | by ALASDAIR REID

freesheets own-ed by the Swedish media owner, Modern Times Group, which has developed successful versions ... fire hazard. According to Steve Goodman, the director of press at the Media Business, it all ...

Grey conveys deep cleansing benefits of Oxygen skincare

18 Dec 1998 | by FRANCESCA NEWLAND

Roland, and was directed by Michael Abel of Ferocious Films. Media buying is handled by MediaCom. ...

LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

18 Dec 1998 | by KAREN YATES

the mysteries of media planning and buying in the West - one which is big enough to be knowledgeable ... . This is particularly true of media, where Burnett is openly seeking more bulk and where talks fell through only last ...

Haircare group names Webb as European chief

17 Dec 1998 | by DANNY ROGERS

. Media is bought through Carat. Advertising for the Andrew Collinge range is done through DPA. The UK ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...

MEDIA CHOICE

11 Dec 1998 | by SUE ORIEL

to write this piece. Planned and bought by Jane Wolfson at Initiative Media, creative by Bartle Bogle ...

Dentsu to acquire holding in Burnett

11 Dec 1998 | by KAREN YATES

-Pacific, explained. He said this would principally be in media and non-mainstream advertising areas, such as below-the-line. These talks were given new impetus last month when a planned merger of media ... ). Burnett is one of America s top three agency networks, and the last one of any size to retain a media ...

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