, pharma and HR media.
Louise Fish, who was drafted in by Portland to head the health practice earlier ...
political, media and digital expertise to support businesses in the health and social care sectors ...
and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference...for 70m of media spend and for positioning Boots UK which in its last financial year generated revenues ...
line-up at this year's Media360, which includes Rob Orr, managing director of UK and Ireland ...
of Media360, Tracy de Groose, said: "We have an incredible line-up for Media360 this year that reflects ...
Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur....The Canadian company claims to transform skin and minimise the signs of ageing, as well as smooth the look of lines, wrinkles, enlarged pores and uneven texture.
Arena Media will handle the media ...
Media suggest spend will be in the region of 2m over the next year.
Developed by Indeed Laboratories ...
28 Mar 2013
s 250 seats were filled by marketers, media owners and agency leaders, while many more had to make do ...
. The answer, in short, was "Yes, absolutely".
Mobile promises to become a major part of the media mix ...
on the emerging mobile media space to tech giants such as Google and Facebook.
The roll-out of 4G and near ...
25 Mar 2013
| by Andrrew Caesar-Gordon
If your business is sending flowers, don't muck up Mother's Day and ignore the social media fall-out......wrote the Daily Mail, picking up though social media on hundreds of customer complaints about Interflora ...
management in the social media age. First, social media requires you to think laterally about all your ...
and Facebook feeds. It then jumped to traditional media. No statement on or offline explaining, apologising ...
20 Mar 2013
| by Staff
of discussion that emerged over the course of the day: social media, data and marketing talent.
Social media ...
at Twitter, describes the social-media platform.
You would be 'hard-pressed' to find a TV ad ...
, tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...
s over-the-counter brands, targeting both consumer and trade media, as the company looks to become one ...
to follow a visionary.'
Neil Berkett, CEO, Virgin Media (right)
'The notion of a visionary has been ...
that you understand the power of social media. If you want to win your customers' faith, you have to go ...
with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...
The brief, which covers the Day Night Nurse and Beechams ranges, is thought to be worth around 300,000 and spans both PR and social media. A well-placed agency source involved in the pitch said the consumer-facing work was likely to be move beyond product messaging and into developing a brand ...
07 Mar 2013
, but broadcasters and media agencies used it to sell product-placement packages galore.
Yes, there are some good ...
, not just pay to get into someone else's.
YES - STEVE BOOTH, CHIEF EXECUTIVE, ARENA MEDIA
The initial ...
-up desire by brands or media agencies to exploit it. So if this is viewed as a big crusade, it was set up ...
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