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Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

, Kantar Media....consumers at their doorstep. New insight from Kantar Media s TGI survey reveals eight million British ... to reach this group; they are true media-multitaskers. They are more likely to be amongst the heaviest quintile of outdoor media and magazine consumers. They are also close to a third more likely to rely ...

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

advertising, Virgin Media Sophie Macaulay, Cravendale brand manager, Arla Foods Anna Maguire, senior ...

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Media looked at the reasons behind this. It found that of those who source information about ... that are truly global. Its tracking of social media activity revealed that while there were nearly 1.3m social media posts in total around the Ryder Cup between 27 September and 1 October, many of them were ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

to a wider audience through social media carries more kudos. Innocent teamed up with Disney's Club ...

Nivea invests in digital to stay 'relevant today'

27 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

in media investment that would have previously been spent on traditional channels such as TV, to online ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

to be the first of a number of ecommerce trials planned by RB, as it moves to tap into the growth in social media ... product launch is being supported with digital activity across social media, using competitions and games ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

29 Jul 2011 | by Sara Kimberley

The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...

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