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£5m media review to two, dropping incumbent Mediaedge:cia....Wyeth has shortlisted BBJ and Optimedia, which was also an incumbent handling the Centrum vitamin supplement. A decision is expected next week. The review will see Wyeth centralise its media planning and buying business, which was previously split between Optimedia and Mediaedge:cia. Mediaedge:cia had ...
LONDON - Ray Kelly, the former chairman and chief executive of Aegis-owned media buying agency...in February following a reorganisation that saw Carat merge its Northern and Southern European media ... , and led the agency to become the largest media-buying operation in Europe, overtaking rival Zenith. Kelly, who has worked in the industry for 35 years, will help Just Media with its expansion plans ...
the brief as a combination of media relations, B2B, corporate comms 'and whatever (else) needs to be done ...
dates for posting items before Christmas. Matt Robinson, new-media project manager, said: "Email ...
communications. Orange now regularly has business-targeted campaigns, mainly using outdoor media and the press ... and services -- thereby rooting the benefit in rational product attributes. The media challenge in Orange ...
Using 400 dynamic image lenticular six-sheet posters produced for the Royal Mail promotion by Hive Associates in association with Bates UK, the drive encourages consumers to "Search for the One Ring and win a million... before it disappears". Media buying for the campaign is through Carat. The posters are part ...
independent London shops and a major PR push. Media planning and buying is through MediaCom. The marketing ... . The Flash website, which was designed by Fi System New Media, is a key element of the campaign to target ...
The agency will take responsibility for the creative and media work, with sister agency MRM Gould handling internet marketing for Avaya. The account was formerly with Foote Cone & Belding's San Francisco office, which along with McCann-Erickson is part of the Interpublic Group of Companies. There was a ...
Stadium has appointed agency RDA Communications to handle its trade and B2B media. TEL is jointly owned
The figures come from the latest World Magazine Trends report, which argues that, with western media markets now saturated, magazine publishers should look to emerging markets for sales growth. Hardest hit by the downturn in advertising revenue was the US, where magazine ad sales were down by 10 ...
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