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The Social Monitor: Brands look for love in tough times

Social media makes it easier for brands to capitalise on one-off events like Valentine's Day....lucrative one. Social media has allowed brands to create the sort of one-to-one relationship ... best use of social media, social specialist Yomego analysed the activities of a carefully selected ... Media Reputation (SMR) index, with an overall score of 62.51. It is an active user of social media ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

-school digital touchpoint: social-media likes, Twitter mentions, click-through rates and product ... -driven customer conversations. If a rugby fan's team is winning and they are prolific on social media ...

Impacts of the Coalition Government on Localism

their inhabitants live". Local media will be favoured via a) an end to "unfair competition" from local council news-sheets and b) special local multi-media "partnerships". And local development planning processes ...

What are consumers willing to pay for?

Please click here to receive further complimentary information on this topic from our website. The Future Foundation has observed a marked consumer resistance to paying full price for media content. Many ... . If the current debate around payment finally crystallises and paywalls become common practice for certain media ...

 

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