, director, global media, foods, Unilever: Wherever/whenever is the mantra; consumers don't want ...
and they are actively engaging with us.
James Cashmore, director, media and entertainment, Google UK : We all now ...
are using social media for.
Jon Lambert, group marketing director, Nestle : We've built our brands on TV ...
23 Jul 2012
| by Roger Sant, Maritz Research Europe
Surveys and social-media intelligence both have strengths, but combining them yields the best data....? There are clear advantages to using social-media intelligence (SMI) to gain insights, but we also need to be aware of the compromises that this brings.
Comparing survey research with social-media intelligence
To look ...
dealerships) and incentivise them accordingly. Finally, survey data is independent, whereas social-media ...
13 Jun 2012
budgets and deadlines. We also often find that the media agencies tag an experiential brief onto a ...
.
What would we change and how hard is it to persuade brands?
Clients and media agencies ...
that the content can be used to generate free media content, then the value is seen from their perspective ...
13 Jun 2012
and images alone are no longer enough to influence public perceptions.
At the same time, media has become ...
behaviours.
Luckily, people like to share their experiences, and social media provides the perfect vehicle ...
of experience would surprise and delight people sufficiently to prompt social-media amplification. In some cases ...
13 Jun 2012
the experience to produce ad creative, social media and user-generated content, can all work hand in hand to form ...
- such as social media, PR and the use of video and photography for TV, outdoor, digital and print ad creative ...
12 Mar 2012
| by Lynsey Barber
get lost in translation between a client s business objectives and the initiatives their media agency deploys. We discuss with clients how to set the right KPIs, which are less media-driven and more business ...
sophisticated ways of engaging customers. It s a difficult balance when evaluating a media plan solely on click ...
19 Oct 2011
| by Nick Adams, managing director of Sense
The powerful combination of experiential marketing and social media has resulted in any remnants...of broadcast media. Well, that may have been the case once, but how the discipline has evolved.
Today ...
; the evidence is phenomenal.
While PR, tactical advertising and other traditional media are effective tools, the marriage between experiential marketing and social media has become a force to be reckoned with. Social ...
19 Oct 2011
| by Steve Smith, managing director of Ear to the Ground
audience when brands capture the event and distribute it via traditional media or social networking.
19 Oct 2011
| by Sally Durcan, managing director of Hotcow
.
Given the increased fragmentation of customer segments and declining effectiveness of traditional media ...
20 Oct 2010
| by Chris Cook
.
Experiential has an advantage over other media in that it s hands-on. From a simple drinks sampling to an in ...
itional media, and by providing compelling brand content we are enabling consumers to share their positive ...
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