25 Sep 2007
| by Robert McLuhan
that the junk mail tag is undeserved. But, according to the latest report by Nielsen Media Research ...
they live, so we can easily spot where companies get their details wrong, says Paul Dunn, head of media insights at Nielsen Media Research. In terms of unopened mail, charities continue to be among the worst ...
24 Sep 2007
| by Robert McLuhan
in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media Research...Paul Dunn, head of media insight at NMR. The decline in the sector is smaller than last year ...
push into the broadband market and head-to-head battle with Virgin Media. BT is striving to beat off ...
, communications director at Zed Media - fewer people are completing lifestyle surveys and more are opting out ...
27 Mar 2007
| by Staff
to Virgin Media, for which it handles direct and advertising work. He believes that as firms rely on data ...
TMN Media 3,277,906 2,763,716 19 4,051,910 3,110,564 30 JDA 3,172,000 3 ...
23 Feb 2007
The impact of digital was felt no less in the media world, with agencies restructuring to adapt....
Perhaps coincidentally, perhaps not given the pace of change in 2006, a few of the old guard in media ...
was also the year that the media holding company group-trading structures moved on apace. WPP's Group M ...
media spend is now controlled by its negotiators. Meanwhile, Omnicom ramped up the remit of its OPera ...
23 Feb 2007
fuse above- and below-the-line disciplines into a genuine, integrated and media-neutral offering. Given ...
.
Elsewhere, the problems of adapting to changing media landscapes and evolving client demands were compounded ...
09 Jan 2007
| by Staff
The top 300 agencies by 2007 billings, using figures from Nielsen Media Research.
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