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While the recession cut a swathe through above-the-line media channels, digital marketing grasped...As many advertisers were forced to cut back last year, so media owners probably comforted ... recession since the 30s. However, the latest research shows that digital media have, to some degree ... their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted ...
, eCircle and Red Bee Media, have all reported significant growth, of 41%, 46% and 58% respectively. However ... , in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ... on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all ...
100 online advertisers survey shows that the top spenders last year were over-whelmingly media ... at least the same level of activity,' he says. 'Depending on our approach and selection of media, we may ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...
