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Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...

Marketing's Customer Publishing League Table 2008

10 Dec 2008 | by Staff

the opportunity to talk directly to consumers in a compelling editorial environment across various media.

Sector Insight: Bottled sauces

05 Dec 2008 | by Jane Bainbridge

Mayonnaise is not a product typically associated with media furores. In a health-conscious climate, it may struggle to avoid a 'red light' on its labels because of its high fat content, but that would normally be the worst of it. Not so for Heinz earlier this year, when a TV ad for its Deli Mayo showed one ...

Multi-platform era signals a new television age

25 Nov 2008 | by Fiona Ramsay

. Andrew Pinkness, strategy director at digital media consultancy Rufus Leonard, believes broadcasters ... to the old media, judging emerging channels against traditional channels and looking for immediate returns ... awareness. A study of ads from brands including O2, Toshiba and Vauxhall on 4oD, viewed via Virgin media ...

Campaign ad agency new business tables: 31 October 2008

28 Oct 2008

LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies....Campaign's new business tables record the most successful creative, media and direct marketing ad agencies, updated each week. The new business tables are the full versions of leagues of ad agencies published every Friday in Campaign magazine. The new business tables are updated with the biggest winners ...

Marketing Digital Leagues 2008

20 Oct 2008 | by Becky Charles

Despite a difficult climate, digital marketing continues to record impressive growth as other media...the tough conditions, digital remains a strong growth area, and is propping up the media market. Internet ... 's emergence as a vital channel for branding campaigns. Marketers are more comfortable with digital media ... -to-one skills, thereby increasing their ROI capabilities.' A shift in spend away from other media also means ...

Campaign ad agency new business tables: 3 October 2008

02 Oct 2008

LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies....Campaign's new business tables record the most successful creative, media and direct marketing ad agencies, updated each week. The new business tables are the full versions of leagues of ad agencies published every Friday in Campaign magazine. The new business tables are updated with the biggest winners ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

by Nielsen Media Research show direct mail spend fell to 1.57bn in the year to June 2008; a decline of 6 ... it with other direct media. 'Direct mail gets a bad press. Most people receive more email spam than junk mail ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

Spend on mailings relating to personal loans is down by more than a third, and that on mortgages down by 13%, according to Nielsen Media Research. Some find this to be poetic justice. 'Direct mail ... services 12,213,275 27,140,611 29.61 8.7 Source: Nielsen Media Research, July 2007-June 2008 ...

Campaign ad agency new business tables: 5 September 2008

04 Sep 2008

LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies....Campaign's new business tables record the most successful creative, media and direct marketing ad agencies, updated each week. The new business tables are the full versions of leagues of ad agencies published every Friday in Campaign magazine. The new business tables are updated with the biggest winners ...

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