Search results for "Media

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2002 24/7 Media Survey

10 Aug 2005

An exclusive survey that reveals how the 24/7 media environment has impacted on PROs

2000 Top 50 Hi-Tech PR

10 Aug 2005

The 'traditional' hi-tech PR sector has changed beyond recognition. The new media boom has prompted

Case study: Boots No.7 - intelligent media planning

24 May 2005 | by Professor Angus Jenkinson and Branko Sain

How adding direct mail to the media plan helped Boots launch a new cosmetic....benefits that could accrue to the business if they were able to adopt a genuinely media neutral approach ... , the new thinking and practice recommended by the Media Neutral Planning Best Practice Group. The case ... for planning, an open and unbiased approach to media and discipline selection and mix, a clear, open process ...

Banks, brands, mergers and acquisitions

18 Apr 2005 | by Joseph Benson and Jack Foley

of investors and analysts, media and customers worldwide. Brand often plays a central role in creating ... On As this article was going to press, there were two reports in leading media outlets (cnnfn.com and msnbc ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

31 Mar 2005 | by Carl Anderson, Doremus

or place that messaging in media venues that effectively and efficiently reach them. There's nothing ... to effectively placing media to reach this group, Doremus has married traditional planning methodologies ... results. Agencies worth their salt are constantly evaluating strategy, creative work and media choices ...

Broadcast TV and Broadband Video: Collision and Disruption

29 Mar 2005 | by Stephen Griffiths

High-level convergence of media, telecoms and datacoms, where any TV/video service can be sent across ... to compete on content granularity, volume of sources, and cost. The ability to media shift may be one ... , place and media As sustaining innovations, DVR systems will reside within incumbent services ...

The broadband revolution

15 Mar 2005 | by Laurent Ezekiel

, advertising and media attention surrounding 'the broadband revolution'. While those working in digital ... advertising: the internet is no longer a media of three-frame clickable banner ads. With broadband ... online like no other media in its ability to actively engage the audience. Why pay for a 30-second TV ...

Full Frontal PR

14 Mar 2005 | by Richard Laermer

that exposure is not only about media coverage; the best exposure still comes from old-fashioned word of mouth ...

Rethinking the pharmaceutical marketing model

04 Feb 2005 | by John Singer

or cute branding icons promoted through identical patterns of media buying, saturating the commercial ... are trying to overcome. The explosion of customer segments, product and service options, media vehicles ...

US Market Entry: co-branding strategies are a matter of teamwork for UK companies

27 Jan 2005 | by Bob McCarthy

relations value and coverage created such a media event that the programme was considered a success by both ...

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