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Tech: 3D is a technology without vision

: taken together, 3D in the cinema and the home means there are now a lot of 3D opportunities (media inventory) available; media owners want to sell it, agencies want to explore it. Yet, creating ads in 3D ...

Arif Durrani: Media is changing, and clients need trusted advisors more than ever

Change, of course, is the one true constant. But the speed with which the media landscape is now...connected world is causing in media never ceases to amaze. Media agencies, for want of a better description ... digitally connected world is causing in media has been long predicted, but still never ceases to amaze ... advisors to clients trying to navigate the world of owned, earned and paid media. Significant gains ...

A view from the top

directions for this learned journal. Possible implication - trade media is still too powerful..... My global view focuses on our strategic mantra of new markets, new media, application of technology ... on Milan Expo 2015, Digital Rome and a Roman City regeneration project. Good media coverage plus a ... !) and on to the Charity Preview and media interview. Highlight of the show for me was the Ford concept truck just wait ...

If you see someone talking to a lamppost, they're not crazy, just from the future

social media. They ll ask you questions via your phone, those questions will turn into conversations ...

Advertising can spark the growth we so badly need

, music and fashion. And then there is our thriving advertising and media sector, which continues to set ... . These include helping SMEs, which include our ad, media and digital agencies; to avoid easy-media-win, knee ...

Harry lacked a guiding PR hand

Harry the hero ... Harry the hellraiser ... Harry the prince. How the media love the sound bite...to continuing his mother's charity works. Harry is the media's pin-up boy in every role. Privacy? Forget it. This is a princely life destined to be lived in the full spotlight of attention of a media whose visceral ... . Equally, those in control of the media output should surely have tempered, pre-publication, some ...

Cut corners now and pay up later

the consequences and maybe even leaving it for the next chief executive to handle. Not so now - social media ...

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

/Arena Media 42 3= 1 Argos CHI Partners/Mindshare 42 5 - DFS ... = - Harveys HMDG/Walker Media 35 10 - 118 118 The Brooklyn Brothers ... / Walker Media 25 5 - William Hill In-house/ in-house 21 ...

John Shewell: Stepping up to the challenge of digital

, particularly in scaling social media across the organisation in an effort to increase resident engagement ...

Make digital the new normal to sort out our image problem

Every media agency will tell you their services are undervalued and they are tired with the shackled definition of media "buyer". Most now spend a material amount of time discussing strategies not involving paid media. If you had flown down from Mars, you might define today s media agencies more ...

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