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Wanted: hungry start-ups prepared to take a bullet

business is increasingly controlled by the "big four" groups; their geographical scale and media ... grown, independently owned agencies creative, media or digital of any size. Yes, Mother is still a ...

Google Glass or iWatch? There's only one way to find out...

As far as Google Glass is concerned, the media is torn between fear of a loss of privacy and excitement about the possibilities of augmented reality. The first images are circulating from users' tests (although the pictures are underwhelming so far). The first user guide shows how to operate the headset ...

A billion-dollar mistake is just around the corner for electronic adland

. I had that ad laminated and I ve been conscious of the way mass media magnifies mistakes ever since ...

A view from the top

s comScore Media Metrix along with my global heads of research and digital. This brings behavioural data ...

Arif Durrani: Facebook's UK advisory board creates a stir

define it as much as those in attendance. I understand Havas Media has now been added to the list ... to their clients. Most prefer to remain anonymous, but Walker Media s chairman, Phil Georgiadis, has put his head ... from other media owners? He has a point. Engaging with such a powerful and progressive company is a ...

The marketing spring is nigh and is running on digital

is that digital innovation and social media make this an imperative. As Jon and I wrote in Tell The Truth : "Half ... smartphone from a variety of sources." More and more sources, in fact. The latest Deloitte Media Consumer ... citizen now owns 11.4 types of media devices (up from 9.7 in 2011). Deloitte concludes that, despite ...

A warning for those plotting a digital shopping spree

at the media executives on parade, Starcom MediaVest Group s Laura Desmond and ZenithOptimedia s Steve King. They both unleashed an armoury of stats coupled with sharp insights on media owners: the two things analysts ...

A view from the bottom

qualitative social media ecosystems as part of my analysis process. The account teams don t miss a beat ... media tool. It might sound boring to you but, for "geeks" like me, this is like giving a toy to a child ...

On the Campaign couch

" ads is often superior to those that reach millions of people when backed by a large media spend ... advertising from polluting the media landscape. But because, thank God, the rejected work never sees the light ...

A view from the top

offices in New York s Columbus Circle, a neighbourhood that has it all commerce, media, culture ...

 

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