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Arif Durrani: Could an embattled Guardian resurrect Project Alesia?

18 Oct 2012 | by Arif Durrani

's head of media, Dan Sabbagh, less than three few weeks ago....' stable and the Guardian Media Group would each receive in the region of 20% of the cash 100 million a ... senior executive at the Telegraph Media Group tells me they are now on their third iteration of a ...

Arif Durrani: Paralympics is the bullseye of C4's remit

05 Sep 2012 | by Arif Durrani

understood. There is a common misconception throughout the media that in Beijing 1.8 million tickets were ...

Online video: advertisers need to start asking what success really is

25 Jul 2012 | by Martin Galvin

Media, argues that online video has made it easier than ever before for brands to connect with consumers

Media on Trial: 4seven

16 Jul 2012 | by Zoe Adams

Zoe Adams, vision account executive at MPG Media Contacts, gives her views on Channel 4's catch

Arif Durrani: Facebook ads still have much to prove

14 Jun 2012 | by Arif Durrani

are tracked in isolation, up 56% during the period. But for any marketer seeking to justify social media ... to the effectiveness of earned media exposure on Facebook. Brands communicating directly to fans, with content ... or online after exposure to an earned-media message. The success of this free form of communication ...

Arif Durrani: Can Neil Jones help transform Johnston Press?

31 May 2012 | by Arif Durrani

One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from...is to create "vertical content" of interests that can be aggregated and enhanced with social media and e ... confidence and provide a media spend fillip. That's before we even consider a Euro implosion ... an integral part of Jones life for most of his career, having been press manager at Zenith Media in 1988 ...

OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?

25 Nov 2009 | by Staff

NO - Hugo Drayton, chief executive, InSkin Media Given the traumatic state of the newspaper market, other publishers will wait to gauge the impact and response to News International's initiative before making changes. NI enjoys significant market share, decisive leadership and deep pockets ...

Sky Media's MTV ad sales deal is a sign of the times

17 Nov 2009 | by Steve Barrett

result of a sale of Virgin Media TV, or BBC Worldwide linking up with any of these parties, one deal not mentioned - at least in public - was the one that just happened. Sky Media has built on its retention ... owns jointly with Viacom Inc, from the Nick Bampton-led Viacom Brand Solutions. Sky Media will sell ...

Business effectiveness is the mantra, not media efficiency

17 Nov 2009 | by Tess Alps

There were many happy media people at last Monday's IPA Effectiveness Awards, and not just...We're a generous lot in media, despite being perfectly capable of finding our killer competitive streaks when necessary. All the senior media strategists in the audience seemed to be genuinely delighted for MEC - I guess because it was evidence that media's ambition to grab a seat at the top marketing table ...

Should tattoo rule candidate out?

10 Nov 2009 | by David Emin

Q We are recruiting for a media buyer for one of our teams. The fact that we are able to recruit

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