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Media isn't rocket science... or is it?
14 Oct 2010 | by Adam Woods
rigorous science to the art of media planning....Everyone knows what media people are like, don t they? A bunch of science and economics graduates ... that advances in technology are turning media into a bona fide branch of science. But there are certainly ... of person, versed in data and cutting-edge analytics, may just signpost the future for media agencies ...
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