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Analysis: Break into Northern Ireland's clique

Northern Ireland’s media scene is characterised by strong relations between local PROs.... The Irish Media Directory details 69 titles – a huge number for a country with a population of just 1 ... Communications MD Peter Morrow points out that many people are loyal to local media, such as the Andersonstown ... .' Media contacts Press The Belfast Telegraph newseditor@belfasttelegraph.com The Irish News ...

DIY brands strain to rebuild appeal

promotes retailer Ikea – says only an astute media relations strategy can help bring customers back. 'There are any number of interior design, decorating and DIY media to target, and regional PR is very ... of competition from supermarkets,' she says. Homebase media relations manager Kathryn Thomas agrees: 'PR ...

Mark your place in the literary mags

, causing a media stir. But how do publishers ensure publicity for authors – well known or not – outside ... , the media – and there is consumer take-up, too, because there are so many people who want to write books ... for news is Tuesday noon. The Bookseller Publisher VNU Business Media Deputy editor Joel Rickett ...

Analysis: Off-the-record - a question of trust

operandi of the media and in the trustworthiness of the particular journalist. Less experienced PROs ... briefings, the media would be dull and uninformative. 'There are many shades of off ... .' Ben McCarthy, director of media, Porter Novelli 'We always advise clients that there is no such thing ...

Around the Manchester media maze

As the ‘capital’ of the North-West, Manchester plays host to the region’s varied media community...'s media into the national spotlight. But a diverse journalistic community has long served Greater ... , Channel m, a free-to-air community channel run by the Guardian Media Group, is broadcast to 121,000 people ... supplements, such as the media and entertainment sections on Fridays or the professional news on Tuesdays ...

Tories on brink of image revolution

that put them off; and how to get much of the media on side. All this matters. You have to be popular ... away. They couldn't. Davis won each one by sheer tenacity and skilful tactics, not least with the media ...

Analysis: Scottish media demand respect

Comms professionals in London's media bubble might be forgiven for ignoring journalists north ... Journal, which serves the north of the country and is regarded as a big influencer. Beattie Media CEO ... . If you work at it you will have more success than you would if you were in London.' The Scottish media ...

Eurostar gears up for London switch

will handle the raised expectations of media and passengers alike...on last month to handle its £4.5m media planning and buying account. Also Eurostar is sponsoring ... consultancy Media Relations Management from January 2004. It previously used agencies including Freud ...

Chat will flow if the guestlist fits

. Parkinson is also widely seen as the best place to be if you are trying to make a media noise about your ... industry, helped by being the presenter of Film 2005, attract film stars, says Freud Communications media ...

Infiltrate the brave new airwaves

provide case studies from presenters, and explain how to fit radio properly into the media mix ... to changes in our media consumption. Last month, Chrysalis set up its first WAP site for Galaxy and plans ... their broadcast budgets being squeezed, they will have to choose media outlets more carefully. But the good news ...

 

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