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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

want to know what values your company stands for.' 5. Social media's influence on the corporate ... boundaries. Water-cooler moments don't wait for Monday morning any more. Social media is making content more ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

.' Downham plans to target mainstream consumer-lifestyle media in 2012. 'We will talk about heritage ...

IAB building brands trilogy: Starbucks Via

03 Nov 2011 | by Staff

The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one...The IAB carried out a year-long study with GfK NOP looking at cross-media campaigns for FMCG ... media delivered increased brand metrics at the lowest cost. Online increased product awareness at 80% the cost of press and 50% the cost of outdoor. Social media delivered cost-efficient uplifts ...

IAB building brands trilogy: Lucozade

03 Nov 2011 | by Staff

The IAB carried out a year-long study with GfK NOP looking at cross-media campaigns for FMCG brands Lucozade, Starbucks and Nestl , isolating the impact of online in building brands and increasing reach. The Lucozade campaign used TV and online to reposition and re-engage with its core ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

26 Oct 2011 | by Nick Darken, Executive creative director, Albion

10= (4=) Marks Spencer RKCR Y R/Walker Media 25 10= (18=) Sainsbury ... / Starcom 21 16 -3 Currys/PC World M C Saatchi/ Walker Media 20 17 ...

Sector Insight: Breakfast Cereals

19 Oct 2011 | by Jane Bainbridge

. In response, manufacturers have boosted their marketing presence across other media, such as outdoor ...

As UK clients slash budgets, agencies look East

06 Oct 2011 | by John Tylee

's no worse than in any other emerging economy, but it is a factor in media and among local agencies that have ...

Adwatch (Sept 28) - Top 20 recall: Birds Eye

28 Sep 2011 | by Leon Jaume, Executive creative director, Engine and WCRS

M C Saatchi/Walker Media 29 8 ( ) Argos CHI Partners/Mindshare 28 ... McGuinness Bungay/the7stars 15 15= ( ) Mecca Bingo Gravity London/Boutique Media ... = ( ) Bensons for Beds Wand Agency/Rathbone Perception Media 12 19= ( ) Halfords ...

Heineken aims for 'legendary' status with Champions League campaign

21 Sep 2011 | by Alex Brownsell

Think Robinsons and Wimbledon, with all the connotations of summer, outdoor pursuits and healthy, hydrated living. Yet other times it can feel arbitrary and forced the vanity project of a marketing director or chief executive. The challenge which faced Heineken global media and communications manager ...

Is state-funded consumer research all smoke and mirrors?

15 Sep 2011 | by Gemma Charles

media coverage, yet, buried in the 28-page document, are its own focus-group findings, which do ...

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