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Brand Barometer: Social media performance of Kenco

02 Nov 2012 | by Staff

A look at the performance of Kenco in social media over the past four months.

Brand Barometer: Social media performance of Sainsbury's

21 Sep 2012 | by Staff

A look at the performance of Sainsbury's in social media over the past four months.

Brand Barometer: Social media performance of Coors Light

14 Sep 2012 | by Staff

A look at the performance of Coors Light in social media over the past four months.

Brand Barometer: Social media performance of Coors Light

14 Sep 2012 | by Staff

A look at the performance of Coors Light in social media over the past four months.

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

officer at AOL last week, she attributed her hiring to the fact that working with the media has given her ... head of European PR, Shelly Pearce, to the role of UK marketing director last month, and Virgin Media ... that this undoubtedly gives them a competitive edge. Social skills For Moll, the role of social media in changing ...

Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

or what the media is writing about,' she says. 'I am only worried about what our customers think ... , is that brands' reactions to negative events during this 'social-media Olympics' will come under intense scrutiny ... we need them, as we will be busy. I'm not going to worry about other sponsors or what the media ...

Brand Barometer: Social media performance of McDonald's

20 Jul 2012 | by Gemma Charles

A look at the performance of McDonald's in social media over the past four months...generated negative conversation on Twitter. MAY McDonald's launched the social-media ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

and ice' crises in 2008 and 2009 (see above). Eurostar became a case study in how to use social media ... fairly informal tone, in social media especially, made a difference,' explains Harris. 'Using first names ... also consider the integration of all channels, and make sure the web is consistent with social media ...

Adwatch (July 18) Top 20 recall: Red Bull

18 Jul 2012 | by Russ Lidstone, chief executive, Euro RSCG London

innovative firms in the world by US media group Fast Company. Advertising has also played its part ...

Brand Barometer: Social media performance of Evian

06 Jul 2012 | by Gemma Charles

A look at the performance of Evian in social media over the past four months.

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