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Brand Barometer: Social media performance of SodaStream

25 Jan 2013 | by Staff

A look at the performance of SodaStream in social media over the past four months.

Brand Barometer: Social media performance of Tetley

09 Nov 2012 | by Staff

A look at the performance of Tetley in social media over the past four months.

Brand Barometer: Social media performance of Kenco

02 Nov 2012 | by Staff

A look at the performance of Kenco in social media over the past four months.

Brand Barometer: Social media performance of Sainsbury's

21 Sep 2012 | by Staff

A look at the performance of Sainsbury's in social media over the past four months.

Brand Barometer: Social media performance of Coors Light

14 Sep 2012 | by Staff

A look at the performance of Coors Light in social media over the past four months.

Brand Barometer: Social media performance of Coors Light

14 Sep 2012 | by Staff

A look at the performance of Coors Light in social media over the past four months.

Brand Barometer: Social media performance of McDonald's

20 Jul 2012 | by Gemma Charles

A look at the performance of McDonald's in social media over the past four months...generated negative conversation on Twitter. MAY McDonald's launched the social-media ...

Brand Barometer: Social media performance of Evian

06 Jul 2012 | by Gemma Charles

A look at the performance of Evian in social media over the past four months.

Brand Barometer: Social media performance of Carlsberg

15 Jun 2012 | by Gemma Charles

A look at the performance of Carlsberg in social media over the past four months....with the brand's old strapline on social media kept its score high. MAY Carlsberg debuted its new ad ... Ian Wright, Des Lynam and Stuart Pearce, it proved a hit on Twitter. Carlsberg's social-media ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ...

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