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Digital: L'Oreal campaign benefits from contextual targeting

, including IPC Media. The campaign ran across Marieclaire.co.uk , Nowmagazine.co.uk , look.co.uk and instyle.co.uk , all of which regularly feature Cheryl Cole content. Additionally, IPC Media approached ... development director at IPC Media, said: "Grapeshot has helped IPC to improve the effectiveness ...

Close-Up: My YouTube ad of the week - Perrier

competition, being hosted in partnership with the Campaign Media Awards. Entry is free. Find out more here ...

Viral View: Old Spice campaign smells great

of what can happen if you get the right mix of creative and media planning ingredients - earned media ... clip. Interesting creative and using social media to engage with viewers are essential ingredients ... what you ve always needed for any creative campaign to succeed and that s great media planning ...

 

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