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ANALYSIS: Haircare brands vie for attention with use of PR

28 Nov 2003 | by Lexie Williamson

media, Luchford courts the beauty journalists while Exposure, which has just been brought on board ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

cent of all RTD sales in pubs, according to ACNielsen. As well as media relations, PR tactics range ... mirrored the theme of the brand's 'fun' advertising. In addition to media relations, Meads says, PR has ...

Government stubs out tobacco advertising

14 Feb 2003

this recent move effectively extends it to all other media. By implication it makes redundant the Cigarette ... product". This includes any form of advertising in any of the following media: print broadcast ...

 

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