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News Analysis: Brands tap into British faith groups

media - such as the BBC Asian Network - and Muslim newspapers such as the Muslim Weekly News, as well as local media in areas of high Muslim density, including Leicester and Birmingham. Meanwhile, kosher-food producer Rakusen's has used media relations and packaging design to communicate the benefits of its salt ...

Media Analysis: Teen titles vital to cosmetics firms

their favourite celebrities, and the teen media is an obvious route to their audience. Mairi Clark reports on a...media - the likes of Sugar, Bliss, Cosmogirl! and Elle Girl - on which the cosmetics companies rely ... 'll get it somehow,' she says. 'They want to be cool and trendy, to be part of a gang. The media plays a ...

News Analysis: Luxury chocs adopt fresh PR pose

it differentiation. This ability to present brand stories gives premium brands an edge in trade media relations ...

News Analysis: Lobby groups talk up smoking ban

and the media are suggesting the UK will be next. Richard Cann looks at how the main lobby groups...class' catapulted the smoking debate to the top of the media agenda last week. His remarks were just part of a wave of media and political interest that lends an air of inevitability to anti ... : 'It did become easier to keep it on the media agenda and then it became easier to get it up ...

News Analysis: Wine brands focus on consumer PR

that although people in the UK are drinking more wine, it has become harder to penetrate consumer media with wine stories. 'If anything, wine in the media has become a less interesting field,' he says. 'Editors take it as an item of shopping like a brand of soap powder.' Consumer media will, however, play a ...

News Analysis: Unilever exposed as FitzGerald quits

FitzGerald's high media profile may inadvertently spell future PR difficulties for Unilever if the media ... developments will be very much in the media spotlight as FitzGerald prepares to hand over the reins. WHO ... media relations Trevor Gorin corporate media relations manager - UK Cliff Grantham director of UK ...

News analysis: Parmalat calls in UK PR consultant

The administrator to the Italian dairy firm has called in a PR adviser to handle the media interest...to have disappeared from the group's accounts. Handling intense media interest Shortly after Bondi ... to handle the intense media attention. Holloway is dividing his time between Italy and the UK and has worked ... Bondi communicates with the media. What everyone, particularly Parmalat's stakeholders, want ...

ANALYSIS: Haircare brands vie for attention with use of PR

media, Luchford courts the beauty journalists while Exposure, which has just been brought on board ...

Analysis: Alcopops battle shows signs of a new maturity

cent of all RTD sales in pubs, according to ACNielsen. As well as media relations, PR tactics range ... mirrored the theme of the brand's 'fun' advertising. In addition to media relations, Meads says, PR has ...

 

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