29 Oct 2004
media - such as the BBC Asian Network - and Muslim newspapers such as the Muslim Weekly News, as well as local media in areas of high Muslim density, including Leicester and Birmingham.
Meanwhile, kosher-food producer Rakusen's has used media relations and packaging design to communicate the benefits of its salt ...
17 Sep 2004
their favourite celebrities, and the teen media is an obvious route to their audience. Mairi Clark reports on a...media - the likes of Sugar, Bliss, Cosmogirl!
and Elle Girl - on which the cosmetics companies rely ...
'll get it somehow,' she says. 'They want to be cool and trendy, to be part of a gang. The media plays a ...
06 Aug 2004
it differentiation.
This ability to present brand stories gives premium brands an edge in trade media relations ...
18 Jun 2004
and the media are suggesting the UK will be next. Richard Cann looks at how the main lobby groups...class' catapulted the smoking debate to the top of the media agenda last week. His remarks were just part of a wave of media and political interest that lends an air of inevitability to anti ...
: 'It did become easier to keep it on the media agenda and then it became easier to get it up ...
23 Apr 2004
that although people in the UK are drinking more wine, it has become harder to penetrate consumer media with wine stories. 'If anything, wine in the media has become a less interesting field,' he says. 'Editors take it as an item of shopping like a brand of soap powder.'
Consumer media will, however, play a ...
20 Feb 2004
| by Ian Hall
FitzGerald's high media profile may inadvertently spell future PR difficulties for Unilever if the media ...
developments will be very much in the media spotlight as FitzGerald prepares to hand over the reins.
WHO ...
media relations
Trevor Gorin corporate media relations manager
- UK
Cliff Grantham director of UK ...
16 Jan 2004
| by Tom Williams
The administrator to the Italian dairy firm has called in a PR adviser to handle the media interest...to have disappeared from the group's accounts.
Handling intense media interest
Shortly after Bondi ...
to handle the intense media attention. Holloway is dividing his time between Italy and the UK and has worked ...
Bondi communicates with the media.
What everyone, particularly Parmalat's stakeholders, want ...
28 Nov 2003
| by Lexie Williamson
media, Luchford courts the beauty journalists while Exposure, which has just been brought on board ...
17 Oct 2003
| by Ian Hall
cent of all RTD sales in pubs, according to ACNielsen.
As well as media relations, PR tactics range ...
mirrored the theme of the brand's 'fun' advertising. In addition to media relations, Meads says, PR has ...