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Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
?' It is also important to recognise that PR is not synonymous with media coverage, argues Philip Sheldrake ... says that only ten per cent of his comms engagements have media as a metric of success. 'The reason is that I'm not leading with media as the solution,' says Foster. Increased literacy But in order ...
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