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Associated Newspapers is to launch a travel website under the Daily Mail brand. The site, www.travelmail.co.uk, will offer holiday research and bookings. The publisher will offer advertising on the site to advertisers who are already taking print advertising. The site will be edited by Jo Tweedy, who...
Don Sperring, the former UK managing director of JCDecaux Airport, has been appointed as the group digital strategy director for the outdoor company. Sperring will be responsible for worldwide digital strategy, with a focus on Europe, North America and Asia, and will report to Jeremy Male, the chief...
Client: Transport for London Brief: Reduce the number of deaths and injuries on London's roads by 40 per cent by 2010 Target audience: 17- to 25-year-old men in London AGENCIES Media: Mediaedge ... gets right to what scares young men. In terms of media execution, use of posters on arterial roads ...
Conde Nast's premium travel title, Conde Nast Traveller, will increase its frequency from 12 to 14 issues this year, with the release of two special collector's "bookazine" issues to mark the tenth anniversary of the magazine.
JCDecaux has appointed Julie France as the UK managing director of JCDecaux Airport. She is replacing Don Sperring, who is making a move to a new international role. France, who was previously the managing director of Clear Channel Outdoor, will report to the JCDecaux chief executive, Jeremy Male.
The price comparison website travelsupermarket.com has signed as the new sponsor of the Channel 4 show A Place in the Sun. The deal commences this week and will cover all episodes of the show and its spin-off A Place in the Sun: Home or Away.
So Saga finally appointed a media agency. A process so protracted it became something of a saga...an age with their media pitch processes. In Sony's case, you might argue that there are complexities ... -making process. Gone are the days when a marketing director or head of media sticks his or her neck out ... , but then the actions of some, who late in the day bring in a media auditor to help in the process, would indicate ...
