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Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline. Brand: Three Client: Tom Malleschitz, marketing director Agency: Wieden + Kennedy Creatives: Dan Norris and Ray Shaughnessy ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

Weve's mobile messaging options into our digital media plans'. She believes Weve will overcome ...

Brand Barometer: Social media performance of O2

05 Oct 2012 | by Staff

A look at the performance of O2 in social media over the past four months.

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

. Measuring the social-media 'buzz' of Euro 2012 UEFA's 'Respect' campaign Digitalising ... , and there was no real social-media presence. The market is changing rapidly,' he adds. As part of its sponsorship ... 's and Orange were the most successful brands in terms of social-media mentions during Euro 2012. However ...

Revolution: Mobile World Congress: The trends taking mobile by storm

06 Mar 2012 | by George Nimeh

is critical to success in today's overcrowded media landscape. Untraditional thinking landed Ford a prime-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...

How adland is turning campaigns into content

01 Mar 2012

. And this is the pinpoint of how media has changed. In the old days, media content was presented to an audience by media owners. Now, the audience are the media. They create it, they distribute it. In days gone by, word ... spikes around media buys. The role of social media is not just to support these bursts but also ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

media, such as a video or a promotion. Factor in the opportunity to choose a background image ... will form a vital part of the social-media footprint for many brands, he says. The thing to focus ... in social-media terms. We need to take a balanced view, and I m not sure this is an earth ...

Revolting tactics: brands beware when tapping into social movements

15 Jun 2011 | by Gemma Charles

or - as was the case for Vodafone - social media. Tom Huxtable, managing director of 23Red, an agency ...

Sector Insight: Fixed-line telecoms

20 May 2011 | by Jane Bainbridge

. TalkTalk, Sky and Virgin Media have either followed suit or are planning to in the near future. In 2010 ... , the operator lost 4% of its share of international and UK calls. Virgin Media is second, with 21 ... . To attract younger customers, however, it may have to develop its TV offer. Research shows that Virgin Media ...

Android provides a good character reference

07 Apr 2011 | by Sarah Shearman

to do with a brand.' However, Francesca Bateman, head of mobile at media agency Carat, believes ... awareness, we are always trying new ways of engagement around music and the arts using online, social media ...

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