26 Oct 2012
| by Staff
A look at the performance of Visa in social media over the past four months.
The need to think of social media as the responsibility of the entire company, rather than merely...worldwide was bound to have social media and data as its twin preoccupations. So it was with BrandMAX 2012 ...
.
It was a day when the accepted wisdoms of mass marketing, social media, targeting, advertising as content ...
this is social media, or, as O2 's head of social Alex Pearmain called it, marketing's 'glue'. It was a topic ...
03 Oct 2012
| by Magnus Fitchett, planning director, SapientNitro
Agency/TV Buyer
Recall
1
( )
Virgin Media
Bartle Bogle Hegarty/Fifty6
54 ...
Mullen, FBH Incite/ Mindshare
22
15=
-19
Currys/PC World
M C Saatchi/ Walker Media ...
06 Sep 2012
and more disruption to traditional media, brands will get increasingly hungry to take advantage ...
28 Aug 2012
| by Jon Howard-Spink, strategy and planning director, Quiet Storm
Churchill
WCRS/MediaCom
60
3
-3
Virgin Media
Bartle Bogle Hegarty/Fifty6
55 ...
14 Aug 2012
| by Ryan Newey, founding partner and creative director, Fold7
the cry from the agency - and no one would argue against it. With a media budget such as this one ...
( )
Churchill
WCRS/ MediaCom
72
3
( )
Virgin Media
Bartle Bogle Hegarty/Fifty6 ...
.com
MWO/ Arena, Spark
44
7=
( )
Vision Express
Dare/Walker Media
44
9 ...
01 Aug 2012
| by Staff
or what the media is writing about,' she says. 'I am only worried about what our customers think ...
, is that brands' reactions to negative events during this 'social-media Olympics' will come under intense scrutiny ...
we need them, as we will be busy. I'm not going to worry about other sponsors or what the media ...
19 Jul 2012
| by Rachel Barnes
and ice' crises in 2008 and 2009 (see above).
Eurostar became a case study in how to use social media ...
fairly informal tone, in social media especially, made a difference,' explains Harris. 'Using first names ...
also consider the integration of all channels, and make sure the web is consistent with social media ...
A look at the performance of Virgin Money in social media over the past four months...sector, Virgin Money has been quick to find its feet in social media.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.
The score ...
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment.
Brand View: Daryl Fielding, Kraft ...
reaction on social media has been positive. It says that it welcomes conversations about the brand ...
to remove filters