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Sector Insight (interactive): televisions

21 Nov 2012 | by Jane Bainbridge

and it is the brand most talked about in social media according to Brandwatch (37% of the conversation globally Oct ...

Brand Barometer: Social media performance of United Colours of Benetton

21 Nov 2012 | by Staff

A look at the performance of United Colours of Benetton in social media over the past four months.

IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys

20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare

= ( ) Asda Saatchi Saatchi/Carat 34 11 ( ) Apple iPod TBWA\Media Arts Lab ... RKCR Y R/ Walker Media 26 18 ( ) Strepsils Havas Worldwide/ ZenithOptimedia ... 19= (16=) Currys/PC World M C Saatchi/ Walker Media 23 ...

Christmas campaigns: The key trends

15 Nov 2012 | by Simon Kershaw

is backed by the same media spend as last year, is a gimmick, no one denies the 1m of extra charitable ...

Lord Sugar committed to 'no-brainer' Amscreen

15 Nov 2012

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its..., Sugar wants to talk about digital outdoor media and why his son has not been able to flog advertising ... believes, is media and outdoor agencies not seeing a "no-brainer" when it is right in front of them. "The ... . "Even if the clients do get it, they pass it on to their agency, who passes it on to the media buyer ...

Who will win the tablet ad wars this Christmas?

15 Nov 2012

global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one ... . iPad mini Agency T BWA\Media Arts Lab Apple s latest, miniaturised iteration of the iPad ...

Brand Barometer: Social media performance of Red Bull

14 Nov 2012 | by Staff

A look at the performance of Red Bull in social media over the past four months.

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London

Leo Burnett/Carat 28 16= ( ) Currys/PC World M C Saatchi/ Walker Media 26 ... = ( ) Network Rail M C Saatchi/ Walker Media 23 ...

Brand Barometer: Social media performance of Tetley

09 Nov 2012 | by Staff

A look at the performance of Tetley in social media over the past four months.

How one ad agency helped mobilise US voters

08 Nov 2012

contributions, allowing candidates to buy more media than ever before. Obviously, social media is still ... of dollars on production and media would be nice, too. After all, this is pro bono. Well, in every election ...

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