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Brand Barometer: Social media performance of Virgin Trains

01 Feb 2013 | by Staff

A look at the performance of Virgin Trains in social media over the past five months.

The rising admission price for football sponsorship

01 Feb 2013 | by Richard Gillis

and betting brands seeking eyeballs and media-value numbers. But beyond the top six clubs, the market ...

British Airways takes flight with Comber

31 Jan 2013

challenges for BBH, the media planning and buying agency ZenithOptimedia and The 12th Floor, the OgilvyOne ...

Brand Barometer: Social media performance of SodaStream

25 Jan 2013 | by Staff

A look at the performance of SodaStream in social media over the past four months.

Sector insight (interactive): burger and chicken restaurants

16 Jan 2013 | by Jane Bainbridge

and social media, helping to make the 285 restaurant group a major player in the fast casual dining sector ... earned itself a positive and dynamic reputation. It had the most social media mentions in the sector ...

Sector Insight (interactive): health and fitness clubs

09 Jan 2013 | by Jane Bainbridge

with the most negative social media conversation about it (6%) according to Brandwatch (Nov - Dec 2012) although ...

Brand Barometer: Social media performance of Waitrose

04 Dec 2012 | by Staff

A look at the performance of Waitrose in social media over the past four months.

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

as the 'poster child' of social media enabled customer service, 'Twelp Force'. But best of all, and most ... (19=) Currys/PC World M C Saatchi/Walker Media 33 8 ( ) B Q McCann ...

Brand Barometer: Social media performance of Disney

28 Nov 2012 | by Staff

A look at the performance of Disney in social media over the past four months.

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

is part of Coke's overall aim,' she added. 'Newsjacking' has been given a boost by social media. Now ... dividends, and gain column inches and social-media chatter beyond the paid-for media, the message's tone ...

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