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Cadbury follows Fairtrade route

14 Oct 2009 | by Staff

Brand Dairy Milk Brand owner Cadbury Media agency PHD Creative agency Fallon Britain's most popular chocolate bar, Dairy Milk, is now Fairtrade-certified and the latest campaign for the brand sets out to transform Fairtrade chocolate from a niche preference to a mainstream ethical choice ...

Next bucks high-street trend

08 Oct 2009 | by Staff

Brand Next Clothing Brand owner Next Media agency Mediaedge:cia Creative agency In-house Next has been at the forefront of high-street fashion for many years and is perceived as one of the strongest brands in its sector. However, with the high street in a delicate state since the onslaught of a ...

 

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