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Campaign's selection of media news and views of note in the week before 17 May 2013....graphics, developed by Applied Media. It is part of CBS Outdoor s Tube inventory. And one thing we don ...

Is real-time marketing the future of advertising?

. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ... of marketing around convergence of connected experiences across screens." Some media analysts are already ...

A question of class

and buy audiences. Thus one could argue that our targeting and media buying system is class-based, defined ... and turn things down online according to a whole host of factors, and we can also use offline media ...

Barwell drives creativity at leaner Diageo

for us, but it s difficult to define what digital media actually is," Barwell answers. "However ...

Is OMG's hiring of Talon a defining moment for outdoor?

Two weeks ago, there were just three outdoor media specialists of note Kinetic, Posterscope ... had acquired an unbreakable hold on the market. But last week, Omnicom Media Group stunned the sector ... is an increasingly important media channel, and large agency groups subject it to a greater focus. [The OMG move ...

British Airways takes flight with Comber

challenges for BBH, the media planning and buying agency ZenithOptimedia and The 12th Floor, the OgilvyOne ...

Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its..., Sugar wants to talk about digital outdoor media and why his son has not been able to flog advertising ... believes, is media and outdoor agencies not seeing a "no-brainer" when it is right in front of them. "The ... . "Even if the clients do get it, they pass it on to their agency, who passes it on to the media buyer ...

Who will win the tablet ad wars this Christmas?

global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one ... . iPad mini Agency T BWA\Media Arts Lab Apple s latest, miniaturised iteration of the iPad ...

How one ad agency helped mobilise US voters

contributions, allowing candidates to buy more media than ever before. Obviously, social media is still ... of dollars on production and media would be nice, too. After all, this is pro bono. Well, in every election ...

Gorman brings flexibility to integrity at the Mail

this appointment. If you ask media agencies about the company, they tend to tell you that continuity, allied to a ... , of course, this was where she began her newspaper career. Having worked in several agency media departments and media agencies, most latterly at Zenith, she initially joined the Daily Mail as its first head of client ...

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