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So Saga finally appointed a media agency. A process so protracted it became something of a saga...an age with their media pitch processes. In Sony's case, you might argue that there are complexities ... -making process. Gone are the days when a marketing director or head of media sticks his or her neck out ... , but then the actions of some, who late in the day bring in a media auditor to help in the process, would indicate ...
years running. Stelios has personally won a clutch of prestigious awards, including New Media Marketer ... Go in the media, and then in the air, as its rival launched a service to Edinburgh, one of EasyJet ... with the minimum of marketing expenditure. This strategy has attracted levels of media coverage that most companies ...
