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You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...
, mobile and the internet; the book, the video and numerous cross-promotional deals with other media make this a textbook multi-media experience. So perhaps there's something in this modest and parochial success ... disparate media interests. The departure last week of the media conglomerate's chief operating officer ...
So Saga finally appointed a media agency. A process so protracted it became something of a saga...an age with their media pitch processes. In Sony's case, you might argue that there are complexities ... -making process. Gone are the days when a marketing director or head of media sticks his or her neck out ... , but then the actions of some, who late in the day bring in a media auditor to help in the process, would indicate ...
, it seems to me, is that Carphone Warehouse now dominates nothing. Very odd. From a media planning ... say that Carphone Warehouse had gone from what we could call a media-engaged planning philosophy to -- and let's be blunt here -- an ego- or agenda-driven one. At the very least, the choice of media is now ...
