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Superbrands case studies: EasyJet

23 May 2002

years running. Stelios has personally won a clutch of prestigious awards, including New Media Marketer ... Go in the media, and then in the air, as its rival launched a service to Edinburgh, one of EasyJet ... with the minimum of marketing expenditure. This strategy has attracted levels of media coverage that most companies ...

Superbrands case studies: The National Lottery

14 May 2002

chance to win it big. Camelot has emphasised the importance of new media in its marketing mix ...

How proper media planning can save you from your ego

25 Apr 2002

, it seems to me, is that Carphone Warehouse now dominates nothing. Very odd. From a media planning ... say that Carphone Warehouse had gone from what we could call a media-engaged planning philosophy to -- and let's be blunt here -- an ego- or agenda-driven one. At the very least, the choice of media is now ...

 

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