Click 
to remove filters
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ...
A look at the performance of Creme Egg in social media over the past four months...@YomegoSocial Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands ...
label? Watch this space... Mark Ritson, PPA columnist of the year (business media) is an associate ...
Brand Dairy Milk Brand owner Cadbury Media agency PHD Creative agency Fallon Britain's most popular chocolate bar, Dairy Milk, is now Fairtrade-certified and the latest campaign for the brand sets out to transform Fairtrade chocolate from a niche preference to a mainstream ethical choice ...
Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...
-on-year for the first four months of this year, according to figures from Nielsen Media Research. Some brands...prompting a shift in marketing budgets to more measurable media, online advertising has not been immune from ... , says: Reckitt Benckiser definitely believes strongly that online media can be a successful element ... as online video advertising. Across a number of media partners, including ITV.com, we are investing ...
