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Brand Barometer: Social media performance of Dove

19 Oct 2012 | by Staff

A look at the performance of Dove in social media over the past four months.

Brand Barometer: Social media performance of P&G

22 Aug 2012 | by Staff

A look at the performance of P&G in social media over the past four months.

Adwatch (July 27): Top 20 recall - Persil all washed out?

27 Jul 2011 | by Toby Horry, Managing partner, Dare

that the world of marketing has changed; media-neutral, integrated comms, ideation, imagineering, blah, blah ... . The ad also uses media placement to ensure that we see the 'before' herb garden ad half an hour prior ... to be compelling and rewarding. This content is what should deliver incremental media value and advocacy. Sadly ...

Reckitt Benckiser after Becht: a hard act to follow

05 May 2011 | by Gemma Charles

, marketing strategy, media and digital marketing, with direct responsibility for the global 'powerbrand ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

label? Watch this space... Mark Ritson, PPA columnist of the year (business media) is an associate ...

Argos set for merry Christmas

11 Nov 2009 | by Staff

Brand Argos Brand owner Home Retail Group Media agency Mindshare Creative agency CHI Partners The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers festive shopping sprees. This year, Argos was the first major retailer ...

The Marketing Profile: Vicki Franks of Kao Brands

25 Aug 2009 | by Amy Golding

leader Dove spent just under 6m on advertising, according to Nielsen Media Research. The Jergens ...

Cleaning products 3.0? Reckitt Benckiser makes an online push to connect with young consumers

14 Jul 2009 | by Amy Golding

LONDON - Household products giant Reckitt Benkiser (RB) is using online social media and a massive..., is to mount a huge online advertising and social media push aimed at people aged 22-32. Andraea Dawson ... . It is part of a wider move to start using social media to create a dialogue with this audience. The ads ...

KAO redoubles efforts in UK beauty market

07 Apr 2009 | by Amy Golding

Brand Europe's senior product manager, hair care, said the company has doubled its John Frieda media ...

The Marketing Profile: Paul Nevett and Matt Close of Unilever

07 Apr 2009 | by Gemma Charles

and Nevett, who report to UK chairman Dave Lewis, manage a 148m media budget and a combined team of 120 people. They say their closest agency relationship is with Unilever's media buyer MindShare. However ...

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