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Creatives should learn the tools of coding to survive

27 Oct 2011 | by Steve Henry

as advertising, the media, consultancy, PR, finance and tech start-ups. But it could go way beyond that. In my ...

How can agencies crack the puzzle of ad integration?

08 Sep 2011 | by Matt Williams

, while media agencies are fighting it out for General Motors and Sony Ericsson, among others. Perhaps the most eye-catching of all pitches called in the past few weeks, though, is the 36 million Virgin Media ... -in-class" work across Virgin Media's entire business. The shop was able to thrive in some areas - hence the brand ...

The IPA app shows planners that we are what we share

04 Aug 2011 | by Amelia Torode

and discovery. In his new book, We First: How Brands And Consumers Use Social Media To Build A Better World ...

 

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