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Profile: Taking Tetley global

for the retro appears insatiable. Indeed, says Holland, the 'messages on social media sites were becoming so ...

Achieving staying power

audience. Dennis Perks, press manager at media buying agency TotalMedia, says the brand extension ... and gain listings with many retailers. He believes it is easier for media brands with leadership in well ...

Can retailers still bogof?

One of the supermarkets' most persuasive and controversial price promotions - the buy one, get one free offer (bogof) - is losing its appeal as the grocery chains switch to straight price-cuts on goods. Asda recently received wide media coverage of its announcement that it was saying 'bye-bye to bogofs ...

Insiders' Guide - Primesight

Number of people in your team?

Crystal ball gazing

as it affects audiovisual communication and the implications of the Audiovisual Media Services Directive ... will regulate newmedia services in a similar way to how traditional media is currently regulated. It s time to start mapping out your media strategies now to navigate through this forthcoming regulation before ...

Media Forum: Is MoS CD good marketing?

industry be coming up with new tricks? Perhaps, Marc Sands, the Guardian Media Group's marketing director ... the view of Alison Brolls, the senior manager, global marketing and media planning at Nokia. She says: "Not ... to be applauded." NO - Marc Sands, marketing director, Guardian Media Group "This appears to be the most ...

Media: WWE runs week-long promotion

WWE, the World Wrestling Entertainment body, is running a week-long promotion on Virgin Radio to promote its Wrestlemania 23 pay-per-view event. The promotion, brokered by Carat Sponsorship, will feature on Christian O'Connell's breakfast show.

Media: Loaded publishes 3D content in its March issue

The IPC Media title Loaded is publishing 3D content in its March issue. Readers will receive a pair

Media: Nokia launches online game

Nokia is launching an online game featuring real film footage to promote the Nokia Multimedia Car Kit CK-20W. The digital agency Hyper worked with the gaming agency Fuel filming streets in Paris to create a driving game targeting an affluent male audience.

Media: Meercedes-Benz signs deal with Virgin Radio Classic Rock

Mercedes-Benz has signed a deal with Virgin Radio Classic Rock to promote its E-Class model. The partnership will involve on-air trails, online activity and a promotion offering a trip to New York.

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