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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

, Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... per mention in Adwatch Media Agencies Top 10 by Adwatch mentions ... 110 4 MediaCom 99 5 Walker Media 97 6 OMD 96 7 Starcom 72 8 ...

Top 10 ads with the highest recall in a single week in 2007

18 Dec 2007 | by Bill Britt

by challenging Churchill . 3= 8= DFS Uber/Brilliant Media 75 35.66 Clips of families ... /Walker Media 75 20.56 Sales assistant presents offers on various accessories as Christmas present ideas ... noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ...

Minister draws fire from drinks industry over ads

11 Dec 2007 | by Gemma Charles

and media, Carlsberg UK, said: We are committed to social responsibility. When it comes to a watershed ...

Leo Moore joins Brock and Dyke start-up

10 Dec 2007 | by Kunal Dutta

LONDON - Leo Moore, the media manager at Diageo Ireland, has resigned to become the third partner...At the new agency, which is yet to be named, Moore will use his client background to head the media division and look at new ways to negotiate contracts with clients. He will join the agency in the new year as the third of six partners. Moore has been at Diageo since 2001, where he managed individual agency ...

Dollond & Aitchison hands £6m media account to BLM

10 Dec 2007 | by Daniel Farey-Jones

LONDON - High-street optician Dollond & Aitchison has appointed BLM to handle its £6m media...BLM won the account in a competitive pitch against MPG and the incumbent. It covers all media activity, including digital. Alison Portes, marketing director of Dollond Aitchison, said: BLM demonstrated a good understanding of both the opportunities and challenges we face, and they will play ...

CHI nets first media buying accounts

06 Dec 2007 | by Noel Bussey

LONDON - CHI & Partners is launching a media venture called CHI & Partners Media....Tiger Beer has already signed up, with its 3 million media planning and buying business ... media needs. Virgin Money spends 6 million on UK media, but if Virgin s deal with Northern Rock goes ahead, Sir Richard Branson has said he will increase media spend to more than 50 million. Carphone ...

CHI wins Tiger Beer media brief

05 Dec 2007 | by Noel Bussey

Media, the media buying venture set up by the creative agency....The company appointed the agency to its creative business in October this year following a pitch against McCann Erickson. For more details on CHI s media venture, see tomorrow s issue of Campaign. ...

Media brief: Company teams up with Durex

05 Dec 2007

Company, NatMags' monthly women's magazine, has teamed up with Durex to launch a celebrity-backed 'Play safe' campaign to encourage women to carry condoms. The campaign, which is being supported by the Department of Health, includes editorial coverage, advertising and online activity.

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