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Wal-Mart opens creative review for second time this year

14 Dec 2006 | by by Joanne Payne

The consultancy handled Wal-Mart's $580m (£303m) creative and media account appointments earlier ... media planning and buying. The retailer parted company with Julie Roehm, its senior vice ... in the appointment of DraftFCB alongside media agency Aegis-owned Carat USA in October. The debacle was a major ...

Advertiser of the year - Marks & Spencer

14 Dec 2006 | by by Staff

doubled its digital media spend in the past five years to £8.1 million. Not bad for an old 'un. Recent ...

Next initiates stores customer data push

13 Dec 2006 | by by Ed Kemp

, while the remainder is spread across TV, radio, press, outdoor and online, according to Nielsen Media ...

WPP Group's 141 hires Coletti for trade strategy role

08 Dec 2006 | by by Joe Lepper

thinking behind our behaviour transforming work regardless of the mix of media employed." If you have ...

The World: New York - Bayer puts planning and buying brief into review

08 Dec 2006

Bayer Healthcare, a subsidiary of the German giant Bayer AG, is putting the $200 million media...The business, which includes brands such as Alka-Seltzer, Aleve and One-A-Day vitamins, is currently split between Initiative New York, which handles media buying, and OMD Chicago, which handles the planning. It is not yet clear if the incumbent agencies will be asked to repitch. The review is being ...

The Work: Private view

08 Dec 2006

, and the media jungle is getting thicker and more complicated by the minute. Such a situation demands some fresh thinking - some stand-out creativity and media pioneering. It demands that we entertain as never ... expensive media spots for what is, in essence, 60 seconds of someone swinging a 50p hula-hoop around. Plus ...

DoH hands £10m smoking ban business to Farm

05 Dec 2006 | by by David Tiltman

activity, while media planning will be undertaken by Mediaedge:cia. Golley Slater has already created ...

Fullsix introduces SixandCo digital agency to UK

01 Dec 2006 | by by Amy Dry

current surge of digital media in our society has meant that consumers are now much more proactive ... launch of DMC UK, the direct response media agency, providing media planning and buying as well as search ...

Campaign Media Awards 2006: Best Fashion, Beauty and Healthcare Campaign

01 Dec 2006

WINNER Title: Berocca Sudoku Partnership - Staying Sharp Media agency: PHD Media director: Catherine Schrier Account director/media planner: Marek Mossakowski Creative agency: JWT Creative ... Brand/product: Berocca Marketing director: Ashley Knight Media/brand manager: Ian Roxburgh In a ...

Gap reviews £30m pan-European media account

30 Nov 2006 | by by Ian Darby

LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...on pan-European communications strategy related to customer segmentation. The media review comes four years after Optimedia was appointed by Gap to handle its media planning and buying, taking the business ... as European marketing director. Gap reviewed its US media account earlier this year and appointed Carat ...

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