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that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ... of what it did achieve was impressive. The ads stimulated public and media opposition ... director: Mike Wells Writer: Tim Hudson The decision to be highly selective with the media ...
on the public s media consumption habits. We live in the visual age, post-MTV and the rise of the remote ...
of this year, the agency succeeded in winning considerable media coverage for Whiskas by producing what ...
created by Grey Advertising, with media planning through MediaCom TMB and buying through Starcom....were created by Grey Advertising, with media planning through MediaCom TMB and buying through Starcom. ...
Raymond Meier, and featuring the model Yfke Sturm. No TV advertising is planned. Media arrangements for the UK will be handled by Initiative, Calvin Klein s media agency for its fragrances ...
, the first table is partly a measure of media muscle - if a brand such as BT spends something approaching ... products, value pricing, projects and own-label products. With a break-blitzing media strategy, combined ... the market average. Top-performing agencies and media buyers Overall, 1999 will not go down as a ...
are executed by Simon Whitworth, director of David Coleman Media. The company has held the Yves Rocher ... and the sending of gift vouchers to loyal customers. Research by Media Monitoring Services, tel ...
Initiative Media has bagged the centralised media planning and buying account for the National...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis ... , German and US business to BMP OMD. The media buying agency already handles Coty s UK account ...
They don t always like to admit it, but many people in media sales swear by the odd bit of Coke...They don t always like to admit it, but many people in media sales swear by the odd bit of Coke when they re feeling run-down. They certainly rate it well above other pick-me-ups like espresso, Pro ... . Combat-trouser-wearing freelance types in Clerkenwell swear by it. It gets media people through long ...
suggested it to Concord s account director Oliver Ford who phoned Jayne Roseman, media director at Initiative Media. She sold it and did the planning and buying. Naturally the trees will be whisked ... these media folk ever switch off? ...
