ZenithOptimedia wins Aviva's £150m global media business
25 Jan 2010 | by Arif Durrani
£150m global media planning and buying requirements, ending a five-month consolidating review process....ZenithOptimedia will now assume control of all Aviva's global media planning, buying and digital ... to Aviva last June. The new business win will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest ...

