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Gap reviews £30m pan-European media account

30 Nov 2006 | by by Ian Darby

LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...on pan-European communications strategy related to customer segmentation. The media review comes four years after Optimedia was appointed by Gap to handle its media planning and buying, taking the business ... as European marketing director. Gap reviewed its US media account earlier this year and appointed Carat ...

Otto seeks agency to drive sales online

29 Nov 2006 | by by Ed Kemp

reviewing its £4m media planning and buying account, which is held by MediaVest Manchester. Otto ...

Media News brief: USC ties with Emap and NatMags

29 Nov 2006

USC, the branded-clothing retailer, has tied with Emap and NatMags to offer free magazine subscriptions to customers who spend more than £150.

Media: Chrysalis Content signs deal with John Lewis

24 Nov 2006

Chrysalis Content has signed a deal with John Lewis to produce the retailer's first series of podcasts. The ten-podcast deal, which will include live reads on LBC 97.3 FM as well as on a microsite, will break ahead of Christmas and offer advice on buying specific products.

Geek Squad set to name CHI for UK and Europe launch

24 Nov 2006 | by James Hamilton

million deal with Time Warner to purchase the media giant's AOL UK internet access service. CHI is hotly tipped to win the lion's share of the AOL marketing budget, worth £25 million according to Nielsen Media ...

The Work: Private View

24 Nov 2006

. WOOLWICH Project: Squeeze Client: Claire Hilton, head of brand advertising and media Brief: Find a ...

Media News brief: Superdrug reviews media account

22 Nov 2006

Superdrug is reviewing its £2.6m media planning and buying account. The business is currently held

Dobson promoted to head of global sales at Microsoft

17 Nov 2006 | by by Amy Dry

relationships with consumers and the media industry, including advertisers and agencies. Dobson said ... 's move to MSN from her roles as Microsoft's corporate vice-president of global sales and chief media ...

Autotrader.co.uk to get UGC aspect from Pop London

17 Nov 2006 | by by Sarah Woods

of marketing at Trader Media Group, said: "Drive the Debate has been a huge success since it was launched ...

The Work: New Campaigns - UK

17 Nov 2006

Boffey Media agency: Carat Media planner: Rory Lindsay Photographer: David Sykes Retouching: Core ... Bailey Planner: Catriona Berry Media agency: John Ayling Associates Media planner: Deidre MacNair ... agency: Lowe London Writer: Tom Hudson Art director: Lee Goulding Planner: Olivia Bebb Media agency ...

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