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Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tweet and Shoot' is a global social media campaign for French Open sponsor BNP Paribas, created by We Are Social. On 23 May, three days before the 2013 French Open competition begins, fans ... website. A group of 40 VIP Twitter Trainers will be selected from BNP Paribas social media communities ...

UKTV widens Really's appeal to men

Since Really launched on Freeview in summer 2011 the channel s audience has grown by 30% across all platforms. The new on-air look aims to bring the channel to life and change viewers perspectives. Kelly Denyard, the marketing manager of Really at UKTV, led the changes. She worked with Red Bee Media ...

BT and Gareth Bale tackle Sky Sports in TV spot

here." Martin Krejci directed the TV spot. Media was bought by Maxus. The soundtrack is Wor by Django Django. The spot will be supported with outdoor ads and large investment in social media ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

Blinkbox campaign targets LoveFilm Instant and Netflix

and watches a film through Blinkbox. The campaign was planned and bought by Arena Media and will include video-on-demand, press, outdoor and online activity. Promotion will include owned media, including email ...

Panasonic brings 'everything you love' into one place

in the print, digital and in-store elements of the campaign, called 'Everything You Love In One Place'. Media ...

Subway flatbread ad promotes the power of choice

by outdoor, digital activity, Subcard loyalty communications and PR. Media planning and buying was handled ...

Samsung first brand to sign up to AOL's branded content business

run across multiple devices using its Screens service and a rich-media offering called Genie, while ...

PRWeek TV: BBC examines comms staffing for future crises

of the Savile scrutiny. A lack of engagement with the media by senior management was also identified ...

Arena and Posterscope lead Planning Awards

Arena Media and Posterscope have scooped the Grand Prize at this year's Clear Channel Outdoor...for London, with Walker Media. Kinetic, Mindshare and Grand Visual won Best Use of Innovation in Outdoor ...

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