Search results for "Media

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HEALTHCARE PR: A day in healthcare PR

of the roadshows means they are likely to be back on the agenda in 2003. Advertising using mainstream media such as radio or more radical solutions is also discussed, although the cost of media space is an issue. Moyse ...

CAMPAIGNS: condomi fun strategy has dual purpose - E-PR

of the site was also posted on viral forums including the Lycos Viral Chart. Next came a conventional media relations drive targeting mainstream media. Frank produced press releases with storylines estimating ...

Former journalist to join LA Fitness as comms chief

, but it is understood to involve corporate communications, media relations and internal communications responsibilities ... , and Promote PR for trade and national media relations work. Bell Pottinger has worked with LA Fitness ...

PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer

The launch of oral nicotine replacement therapy the NiQuitin CQ Lozenge for GlaxoSmithKline had to overcome media fatigue arising from the prevalence of existing nicotine replacement therapies ... awareness among consumers, with 99 per cent of media coverage containing at least one key message ...

INTERNATIONAL: Roche opts for integrated brand message

will handle the media buying aspect of the campaign; Footsteps, which will handle ethnic marketing; branding ...

PUBLIC SECT0R BRIEFS: Groups to take part in debate

on 21 Monday on the issue of media restrictions on prescription medicines. Those taking part include

CAMPAIGNS: Specsavers combats ref abuse issue - Sports/Consumer PR

and Plan There were five target audiences for media coverage of the sponsorship: local, national ... and Campaign. Regional media coverage included BBC Radio Wales, BBC Wales, HTV News, S4C, and the Western Mail ...

APCO slams drug companies 'poor' website comms

available on their website and an amazing 75 per cent did not have press or media contact details available ...

INTERNATIONAL: Edelman scoops Pfizer US campaign

; and Republican ad and political consulting shop National Media. Glover Park was one of eight firms to receive ...

Monsanto to review government function

Tony Combes, who oversees media relations. 'We will be working closely on coordinated campaigns ...

 

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