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Tilger takes the media relations helm at Aventis

Pharmaceuticals and chemicals giant Aventis has named Carsten Tilger as its new head of media...Pharmaceuticals and chemicals giant Aventis has named Carsten Tilger as its new head of media ... responsibility for communications with the international business and financial media, and is also the global media relations contact and corporate spokesman for the group. A team of six press officers reports ...

BORDER LINES: MILAN - B-M lands pharmaceutical contract

London International Group, to handle media and press relations for the full range of its products...Burson-Marsteller has been hired by Hatu-Ico Commerciale, a subsidiary of the pharmaceutical giant London International Group, to handle media and press relations for the full range of its products, which include the world s leading condom brand, Durex. The agency signed a one-year renewable ...

CAMPAIGNS: Vitamin B6 gets a shot in the arm - Lobbying

on the scientific arguments for a review of the minister s decision. The media relations campaign focused ... Motion opposing the minister s proposals. The campaign has received blanket media coverage ... in the national, women s and consumer health press, as well as in the trade media. Broadcast coverage has ...

FOCUS: HEALTH PR - Unlocking the global market. While adapting their PR to local cultural climates, pharmaceutical companies are also focused on global markets. Ben Bold reports

generated by word of mouth was unprecedented - the media, and consequently the consumer, in the UK ... be organised by the global agency and affiliates can then invite their key opinion leaders and media to these ... of pharmaceutical and medical at Euro PR, says, Globally we monitor the media coverage and feed it back ...

CPR handles PR for worldwide antibiotic study

challenge to get media attention for drugs that work in the area of pain management and anesthesia because of media fatigue. On the face of it, it may not seem the most media friendly story, even though ...

Stop Press: Allergan hires the SPA Way for two brands

product manager said The SPA Way s guaranteed media coverage schedule, in which it will work for two...product manager said The SPA Way s guaranteed media coverage schedule, in which it will work for two months for free if the promised media coverage hasn t been delivered within six months, had led ...

Novartis hands Greenlines PR for Alzheimer’s drug

the media. The drug is due to go before the National Institute of Clinical Excellence between July ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

than just as poster sites. Cohn and Wolfe was another agency benefiting from its new media skills. We did a lot more on the new media front, including webcasts, monitoring chat rooms ... on board, and it was backed up by press and broadcast media relations, explains Lowe Fusion MD, Julia ...

FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

. She says this has been driven by the media interest in good causes and publicity-savvy pressure ... s leisure businesses, positive media coverage, and improving relationships with local councils ...

CAMPAIGNS: Product PR - Surf’s up for WI’s latest naked launch

. To raise awareness of the launch, Freud sent out a press release and visuals to the media a week before ... yet to take place. However, the media loved the return of Yorkshire s favourite calendar girls ... delivered in a package that made consumers and the media smile. It is true ...

 

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