Media Relations: AA appoints Citigate in bid to 'punch its weight'
15 Apr 2005 | by Richard Cann
'The AA has lost ground to its competitors in terms of share of voice,' said John Wilson, media ... 's media relations on a proactive footing and 'rebuild relationships' with fleet, business and national ... is that the AA is about twice as big. It needs to punch its weight in the media,' said Wilson. He added ...

