Campaign: H&K gets plastic boxes onto the news agenda - Consumer
19 Aug 2005 | by Gareth Gore
interesting of news stories, and H&K had the challenge of trying to tap in to the news agenda of the media ...
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. To ensure that this year's event, which ran from 18-24 April, was noticed by the national media, the association hired integrated marketing agency The LAB. Objectives To create a media splash and inform ... and distributed four eye-catching press releases, each tailored to business, family, women's and general media ...
interesting of news stories, and H&K had the challenge of trying to tap in to the news agenda of the media ...
French cookware maker Le Creuset has parted company with retained agency of 20 years Grayling PR in a bid to engage with a slightly younger audience.
Cunning, which had promoted Mini since 2001, within a fortnight. Performance PR's contract to handle media
is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes ...
, performance and teamwork in lifestyle media.
'The AA has lost ground to its competitors in terms of share of voice,' said John Wilson, media ... 's media relations on a proactive footing and 'rebuild relationships' with fleet, business and national ... is that the AA is about twice as big. It needs to punch its weight in the media,' said Wilson. He added ...
chain and media.' Arthritis Care opened its helplines two hours earlier than usual last Saturday. ...
launched Skoda Fabia in 2000 after it was recommended in the automotive media. Making waves In GQ ...
is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock ...