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Online Publishing: Spot the difference

As publishers realise the potential of online media, Joe Lepper discovers how they differ from...The Daily Mail and the Mail on Sunday were just the latest established print media to launch ... division Associated New Media executive editor, and editor of thisislondon. co.uk, Nigel Vincent says ... that are frequently mentioned by PROs as vital online media to target. According to the latest figures from online ...

Campaign: Web portal brings fatty sarnies into the open - Consumer

October, the findings were released to the media, with a warning for women that a large proportion of pre ...

View From the Top: The veteran entrepreneur

He may well have been at the forefront of the British consumer technology market for almost 40 years, but Sir Alan Sugar hates talking to the media about it. The founder and chairman of electronics ... The Apprentice and how the inevitable boost to his media profile will force him into yet more painful media ...

Technology: Facing Net troubles

The media have had a field day reporting on 'negative' internet stories, so how can PROs counter...As the web has become part of the fabric of modern society, media focus has shifted away from ... hard to educate the media that are writing about you as to what you are all about. You have to tell ... Reunited head of PR Carolynne Bull-Edwards thinks that, for the most part, media coverage has been fair ...

Campaign: Lycos beats off rivals with 1gb email service - Consumer Technology

plans for similar 1gb email services. Objectives To deliver a high-impact media launch for the Lycos service, establishing the portal as a leading innovator in email provision, both with the media and among ... subscriptions. Strategy and Plan With Google and Yahoo! talking up their prospective email services, media ...

Radio & Online Communications: High-value PR

There can be no doubt that radio and online media are increasingly recognised by PR professionals...Technology in broadcast media continues to advance quickly and the PR industry has to respond ... beginning to make it possible for consumers to take control of their media diet. Cut-through for brands ... opportunity for the industry within broadcast media, where it is possible to become your very own ...

Radio & Online Communications: Breadth of vision

to - and content for - the broadcast media in the same way as one might a reporter or editor of a print product ... at the cutting edge of broadcast in other media and marketing disciplines embrace. PRWeek is proud ... using to break into public consciousness. In addition to the very best of media relations activities ...

Radio & Online Communications: Brand-funded Programming - Boost brand value

simply be associated with the content that the media owner creates without being able to influence it ... and the media owner, it is not a media-buying function. Brand-funded programming is editorially focused ... and cons of online media But a drawback with online media is the lack of up-to-date audited user ...

Radio & Online Communications: Best of Broadcast - The campaign trail

, and it was important that the media participate in the event in order to secure coverage. 'Unlike most press events ... . The trackside OB team had to maintain constant contact with all media targets to ensure they were receiving all ... . Once all the interviews, news feeds and competitions were distributed, the media liaison team followed ...

Radio & Online Communications: Evaluation - Nowhere to hide

, such as the many firms that are members of the Association of Media Evaluation Companies. The vast majority ... . THE FUTURE OF ONLINE The web looks set to be one of the most important media for PR in years to come ... users say they are watching less TV, although according to NOP director of new media Simon Cheshire ...

 

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